Loyalty Programs

Your casino’s loyalty program is your most powerful marketing tool. Your players interact constantly with your program and optimizing your rewards system to drive incremental play can be an investment which yields huge returns. Conversely, getting it wrong can lead to massive customer dissatisfaction and can hurt your reputation with your players in ways which can be hard to recover, much to your competitors’ delight.

Loyalty Program design and launch (or re-launch) is definitely an area where you should not go-it-alone. We are here to help. We’ve designed and re-launched player loyalty programs for half a dozen casino properties ranging from small 600 slot machine casinos to North America’s largest casino resort.

We take a fresh approach to every casino’s specific market and clientele. Our process dives deep on the data analytics needed to identify the best changes to reinvigorate your rewards program. We also have experience with most casino systems from IGT, Scientific Games, Aristocrat and Everi (Mulitmedia Games) and can match the appropriate system to your casino’s individual needs.